Move the site without
losing the channel.
I plan and monitor migrations so redesigns, replatforms, URL changes, and domain moves do not quietly erase organic growth. The work is detailed, calm, and built around risk control.
The work behind
the recommendation.
A migration is usually treated like a launch checklist item until rankings start slipping. By then the team is trying to debug redirects, templates, canonicals, content changes, and tracking gaps at the same time.
I get involved before launch, document what has to be protected, map the redirects, review the staging site, and stay close after release so small problems do not become traffic losses.
What gets
clearer.
A controlled release with fewer surprises after go-live
- 01
Risk map
A clear list of the pages, templates, rankings, backlinks, and technical signals that need protection before launch.
- 02
Redirect control
A redirect map that preserves important URLs, avoids chains, and gives engineering a direct implementation path.
- 03
Launch monitoring
Post-launch checks for crawl errors, indexation shifts, rankings, traffic, sitemap coverage, and analytics continuity.
A calm way
to move.
- 01
Document the current site
I capture crawl data, top pages, backlinks, rankings, sitemap coverage, analytics, and URL patterns before anything moves.
- 02
Review the staging build
I check templates, metadata, canonicals, robots rules, internal links, structured data, redirects, and tracking before launch.
- 03
Watch the release
After launch, I monitor the signals that matter and help the team fix issues while they are still small.
Practical assets,
not shelfware.
The final handoff is built for implementation. It should be clear enough for leadership to understand and specific enough for the people doing the work.
Pre launch audit
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Redirect mapping
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Post launch monitoring
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Work that often
connects to this.
- 01
Technical SEO Audits
A real look at why your site is not ranking. Crawl issues, indexation, schema, Core Web Vitals. You get a short fix list ordered by impact, not a sixty page PDF nobody reads.
- 06
Reporting that helps
GA4, Search Console, and Looker dashboards built so a non SEO can open them on a Monday and know what to do that week.
Got something
worth shipping?
Tell me a bit about your team, what you are stuck on, and where you would like to be in twelve months. Most replies go out within a day. Shorter notes are very welcome.